Don’t Call It Viral Marketing: The Story Behind Contagion’s Microbial Billboard – ScienceInsider

‘The jury is still out on whether the star-studded viral outbreak movie Contagion will be a Hollywood blockbuster, but don’t blame Patrick Hickey if it isn’t. The Scottish mycologist recently led a team that used living bacteria and fungi to create two sinister-looking billboards meant to lure, or scare, people into seeing the movie. The microbes, seeded on stenciled letters in a pair of giant acrylic dishes, gradually grew to form the movie’s title behind glass windows erected in an empty storefront in Toronto, where Contagion was premiering at a film festival.”

This is cool. One for @alexandradaisy and @jamesking!

Contagion’s microbial billboard

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