Changes in Aetna’s online offerings: what the impact?

I find Aetna to be a leader in using online tools to increase member engagement in their health (with the interest to lower costs, of course). One interesting online service they had was CarePass, which, as I recall, was adding features and, I thought, was growing to be central to all of Aetna’s online offerings. I used […]

The chocolate and peanut butter method of ideation

Just a thought. Sometimes for me to generate new ideas I randomly grab different topics (the more different the better) that interest me and explore what they means together. Just like chocolate and peanut butter might not have been obvious (or peanut butter and bananas, or bananas and Nutella), they turn out to be my […]

Combination therapy vs single-target therapy

I feel that single-target drugs are getting harder to make. I remember years back, when there were three AIDS drugs going through clinical trials. We were all shocked when all of them failed. But some smart soul realized that when combined, the three were a miracle cocktail. Indeed, fast forward to the present and this […]

Why can’t health be a sufficient incentive?

There have been a slew of consumer healthcare devices that have come to market ranging from fancy pedometers and activity meters to apps that track your every move to a toothbrush. Yes, an intelligent, app-connected, electronic toothbrush. I am all for tracking behaviors. Quantifying behaviors can be used to detect depression or Alzheimer’s  or even […]

Think mobile when designing a mobile app

One of my favorite radio stations in the Boston area, Phoenix WFNX 101.7, died an inglorious death last year. But, like the phoenix, it rose from its ashes as a live streaming radio station, supported by Boston.com (my home page for 10+ years). Now called RBdC (Radio Boston.com) it has multiple ways to access the […]