Helen on: Mobile Marketing company Sponge acquired by NeoMedia

Ka-ching! Another mobile marketing purchase by Neomedia.

Link: Musings of a mobile marketer: Mobile Marketing company Sponge acquired by NeoMedia.

NeoMedia Technologies, Inc. has acquired Sponge with an aggregate of �10m consideration, including �3.45 m in cash and the remainder in NeoMedia shares with a further �2.5m available under an earn-out based on targets being reached in the next two years.

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