A while back I found out via the Twitter site that the Mars Phoenix Lander had a Twitter channel. I don’t know, but maybe at the time it didn’t seem to be an interesting stream, what, but I didn’t follow.
Well, seems like Alex is following the Lander and re-tweeted the big news below. So, I went to see the stream and am very pleased with how well they are using the stream. Not only is the person doing the tweeting very funny, but she has been responding to questions and such.
This is an excellent way of using Twitter in a corporate setting.
Did I say corporate? Indeed, this is NASA using Twitter to send out updates for one of their programs. Someone who represents the Lander is the one Tweeting, so that’s marketing communications to me. And companies can learn a lot by just following this stream.
Way to go NASA!
Link: Twitter / MarsPhoenix:
Are you ready to celebrate? Well, get ready: We have ICE!!!!! Yes, ICE, *WATER ICE* on Mars! w00t!!! Best day ever!! about 7 hours ago from web
Fascinating. How could that translate to Nokia/tech companies? An official Twitter stream of announcement events?
Specific product managers tweeting about progress of newly announced phones?
What else?