Category: The Narrative

Without a marketing background, I understood this instinctively. Link: gapingvoid: we want to be part of something. Like I said, it’s all about Outreach. ...

Yes! Yes! Yes! (and I’ve cut out my own similar preaching) Link: BuzzMachine � Blog Archive � Who wants to own content?. But in this new age, you don’t wa...

Link: Roland Tanglao’s Weblog: Portable Print Party – Crazy Flickr Idea #88. I am sure this idea which was inspired by Kris winning a HP 375 mobile ...

Link: Joho the Blog: Knowledge as conversation. Knowledge is not the body of beliefs that needs no further discussion. Knowledge is the neverending conversation...

With any product, the brand promise is crucial for longevity. The brand is the personality, the story, the aspirations of the product. Watching the way the Repu...

Another from Om. Link: Om Malik’s Broadband Blog � 37 Signals – Anywhere But Here. Jason and his virtual bandmates are spread all over the country/world, ...

Another happy customer. Basically, 3 has a great network that users won’t use. Now, how’s that for ‘cutting your nose off to spite your face&#...

Found this while reading Alex’s site. Alex got this via Michael Heilemann, Binary Bonsai. Read what Alex’s insight is on this exchange. Link: Alex d...

Great article (still got to read the 70-pager attached) on professional amateurs. I know this topic, but it’s well said here with a great collection of qu...