Category: The Narrative

Neo-marketing, indeed. Kathy Sierra’s post and ensuing discussion point out a lot of issues I have been grappling with in the past 5 years since I was ano...

I changed my personal email address a while back to reset the spam counter to zero. I don’t use my personal email address much and I managed to last a whi...

Spot on. This is what you get when someone understands the mobile lifestyle. you need to live it to understand what it means and how to build for it. Debi gets ...

Without a marketing background, I understood this instinctively. Link: gapingvoid: we want to be part of something. Like I said, it’s all about Outreach. ...

Yes! Yes! Yes! (and I’ve cut out my own similar preaching) Link: BuzzMachine � Blog Archive � Who wants to own content?. But in this new age, you don’t wa...

Link: Roland Tanglao’s Weblog: Portable Print Party – Crazy Flickr Idea #88. I am sure this idea which was inspired by Kris winning a HP 375 mobile ...

Link: Joho the Blog: Knowledge as conversation. Knowledge is not the body of beliefs that needs no further discussion. Knowledge is the neverending conversation...

With any product, the brand promise is crucial for longevity. The brand is the personality, the story, the aspirations of the product. Watching the way the Repu...

Another from Om. Link: Om Malik’s Broadband Blog � 37 Signals – Anywhere But Here. Jason and his virtual bandmates are spread all over the country/world, ...

Another happy customer. Basically, 3 has a great network that users won’t use. Now, how’s that for ‘cutting your nose off to spite your face&#...