Category: The Narrative

Janne Jalkanen pointed out something that I regrettably failed to ever mention: what really makes a cell phone different from a laptop with WiFi? Or, as I see i...

Laura Ramsey brings up a very interesting point regarding marketing of Open Source products (projects, things, stuff). The funny thing for me while reading (and...

Neo-marketing, indeed. Kathy Sierra’s post and ensuing discussion point out a lot of issues I have been grappling with in the past 5 years since I was ano...

I changed my personal email address a while back to reset the spam counter to zero. I don’t use my personal email address much and I managed to last a whi...

Spot on. This is what you get when someone understands the mobile lifestyle. you need to live it to understand what it means and how to build for it. Debi gets ...

Without a marketing background, I understood this instinctively. Link: gapingvoid: we want to be part of something. Like I said, it’s all about Outreach. ...

Yes! Yes! Yes! (and I’ve cut out my own similar preaching) Link: BuzzMachine � Blog Archive � Who wants to own content?. But in this new age, you don’t wa...

Link: Roland Tanglao’s Weblog: Portable Print Party – Crazy Flickr Idea #88. I am sure this idea which was inspired by Kris winning a HP 375 mobile ...

Link: Joho the Blog: Knowledge as conversation. Knowledge is not the body of beliefs that needs no further discussion. Knowledge is the neverending conversation...

With any product, the brand promise is crucial for longevity. The brand is the personality, the story, the aspirations of the product. Watching the way the Repu...