Helen on: Mobile Marketing company Sponge acquired by NeoMedia

Ka-ching! Another mobile marketing purchase by Neomedia.

Link: Musings of a mobile marketer: Mobile Marketing company Sponge acquired by NeoMedia.

NeoMedia Technologies, Inc. has acquired Sponge with an aggregate of �10m consideration, including �3.45 m in cash and the remainder in NeoMedia shares with a further �2.5m available under an earn-out based on targets being reached in the next two years.

Russell Beattie on: Helping the Mobile Mashup Discussion

Good overview of the fusion of mobile and Web services.

Link: Russell Beattie Notebook – Helping the Mobile Mashup Discussion.

MashupCamp is actually going to have a discussion about Mobility, which I’m extremely happy to see. Here’s the current description of the session from the Wiki:

Consider the content and services that are being supported by today’s mashup API providers… events, places, relationships, media, messaging, search, commerce, and storage. Now match these with the functionality provided by the software components found on today’s most dominant device, the mobile phone. The telcos have so far failed in their attempts to provide a compelling and usable personalized experience that successfully integrates the obvious relationships between these offerings. This is a compelling opportunity that needs to be addressed by those interested in tearing down the walled gardens that have been erected by the proponents of the so-called Open Mobile Alliance (OMA).

So since I’m in London and can’t attend, I wanted to help direct this discussion a bit from here, and correct some issues I have with the description.

Resurgence of mobile marketing?

From the Boston area, no less.

This is following Neomedia’s various acquisitions, including 12snap (from Germany) and Mobot (from Boston area).

Eh, guess mobile marketing is alive and well on the East Coast.

Link: Business Filter – Business Weblog – The Boston Globe.

thirdscreenmedia.jpg

Another Boston-based provider of mobile advertising and marketing software and services, has closed its second round of funding, adding $5 million to its coffers. The software offered by Third Screen provides a system for managing and deploying advertising on mobile devices that enables advertising agencies, publishers and carriers to plan, buy and execute mobile-advertising campaigns. They’re chasing down larger competitor m-Qube, based in Watertown.

gotomobile on: the mobile designer

Great stuff by Kelly.

I think every product team should have their own designer embedded with them. I know it’s crazy, but that’s how I would like to make my products.

On the Lifeblog team, we had three resident designers. Boy, how you get hooked on the feedback loop and being able to mind-meld as needed with some amazing designer (thatks Jorma, Teemu, and boss Laura!).

Link: the mobile designer | gotomobile.

Mobile designers are the bridge between the end user and the engineering community.