Lazy logo lookup?
Darla Mack pointed out this cool sticker company:
That reminded me of two other similar logos:
One old –
One new –
Which in turn reminded me of an older story:
There was a bank in Finland called:
It eventually got bought out by Nordea and so the logo is history. But the company did overlap with another financial company:
Nope. Despite the uncanny similarities in name and logo, Meridea is a joint venture between Nokia, Sampo (a rival bank), and Accenture. Uh, doesn’t Meridea sound like Merita-Nordea? I actually guessed the logo when I heard the company name. Freaky, huh?
Hmmm, branding and logos are hard to do, for sure. But, this whole thing highlights that sometimes we know what’s out there, see so clearly the differences in our own product’s proposition, but outside, it’s all the same to the user – they can’t tell any difference between the selections.
MobHappy on: Marketing Through Mini Applications
So, make a really cool UI to some useful info that folks want and use it also as a marketing tool.
Nothing wrong with that, except that, a Symbian app is very expensive to make – in the 10s of thousands of euros, assuming you find a developer who understands what you are doing; and a Symbian app only runs on a small section of the market.
Why not spend that money on a simple SMS or browser based campaign or info service? You can then reach the almost all phone users. And spare me the smartphone user studies. Their higher use will never be greater than the combined use of all the other phones.
Hello! SMS, browser, and voice still have a way to go.
Link: MobHappy: Marketing Through Mini Applications.
I saw an article last week talking about how British Airways was offering a London guide application for mobile phones as part of its latest campaign to get people to visit London. I downloaded the application to check it out, and the content, as you might expect, isn’t great. But I really like this concept.
The Pondering Primate: Mobile Search Is Really Mobile Info
The Primate gets it – think how the person uses it in a mobile environment, integrate it into the Mobile Lifestyle.
Link (via m-trends.org): The Pondering Primate: Mobile Search Is Really Mobile Info.
For starters, everytime we hear the phrase "mobile search" let’s replace it with "mobile info".
…
For 6 months I carried a notepad and I wrote down every info request I
would like answered using my mobile. I asked people on the street "what
info would you want from your mobile phone?". The answers are
invaluable to the right people.
Used shopping list
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Originally uploaded by schickr.
Razer
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Originally uploaded by schickr.
Cool logo
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Originally uploaded by schickr.
At m-trends.org: Carnival of the Mobilists #03
Great stuff here. Read it.
Link: m-trends.org: Carnival of the Mobilists 03.
It is a great pleasure to introduce you to the third Carnival of the Mobilists. The more I get into the concept the more I believe it’s really great for everybody involved. Not only for the bloggers writing about mobile but especially for the readers who, not only get a compact weekly overview of the most important mobile blogging news, but above all, it’s an overview of qualitative, original and diverse opinions about what’s hot in mobile. And that’s what it’s all about!
I’m in San Francisco next week – 7-11 November
Looks like I’ll be in the Bay Area next week – Monday 7 Nov to Friday 11 Nov (I’m still waiting for my itinerary).
While there, I intend to go to the MoMo meeting.
brandchannel.com on: Niche Brands in Consumer Goods Market
Hmmm, a Global Microbrand, maybe?
It is important to find a niche, says Dolak, and he argues that the days of mass marketing are over. "It is healthy to see any market as a collection of niches," he says. "I feel that mass market appeal to hundreds of millions of consumers is over. Consumers want products they feel are customized to just the way they want it. Focusing on a niche, at least at first, is the preferred way to go. You can find an under-served segment and specifically address its unmet needs."