
Mon 10.10.2005 19.51 Image 057
At the MOMA

At the MOMA
Originally uploaded by schickr.
Mon 10.10.2005 14.33 Image 050
Om Malik on ‘What is Web 2.0’
Naturally, my comment is that everyone forgets about integrating to the mobile…
Link: Om Malik’s Broadband Blog � What is Web 2.0… take two.
This past Wednesday I posted this definition of Web 2.0. …“a collection of technologies – be it VoIP, Digital Media, XML, RSS, Google Maps… whatever …. that leverage the power of always on, high speed connections and treat broadband as a platform, and not just a pipe to connect.” Today Tim O’Reilly comes up with a similar definition… Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform. This is good and the right path. I hope others realize that the PC-centric approach is myopic and very US centric. The wireless broadband is upon us…. it changes the game quite a bit, and the champions of Web 2.0 should prepare for that change.
Warner Launches Mobile Portal For The Veronicas – Mash-Up Of Branded Content With Social Media
I’ve got an article on WINKsite coming soon. But, you can read about them here, too.
A few weeks ago Warner called in Wireless Ink to help glue together branded content, ringtone partners, and audience generated social media into a single portal and and make it available to fans on their mobile phone. "Any device", they said. "Any carrier. No multiple versions of apps to distribute, download and install." They simply wanted to push fans to a single address – as cleanly and neatly as possible. Wireless Ink provided Warner with a platform to publish content, a layer that connects a variety of social media, and a persistent mobile space to point live-venue and SMS marketing promotions. The whole process took approximately 15 minutes. Did I mention they needed it quick?
Direct-To-Consumer Mobile Portals & WINKsite
What other websites don’t understand.
Link: WINKsite: Direct-To-Consumer Mobile Portals & WINKsite.
- How do you access the content on your phone?
- How do you personalize the experience?
- How do you glue it all together?
Important product design tip
Sounds like the guys at 37signals.
Link: This is going to be BIG! – Reduction, Reduction, Reduction.
With web services, more clicks and even sometimes more features, can confuse the hell out of a user. When you develop a service, how about trying the following exercise:
1. List all of the ideas for functions of your service.
2. Rank them in terms of value to the user.
3. Kill off the most useless 20% of the features.
4. Take the remaining 80% and map how many clicks it takes for someone to actually complete them.
5. Even with the most simple, try and kill off 20% of the clicks… or if its really simple to begin with, just shave a click off of everything.
Do you need a bra makeover?

Do you need a bra makeover?
Originally uploaded by schickr.
Tue 04.10.2005 14.39
Image 028
New York City
Ubicomp: Dissolving into the background through willing suspension of disbelief
Elizabeth Goodman always has these great meeting reports. This one is no exception. In this one, she makes an interesting comment that I haven’t been able to comfortably let rest, since it is an important thing to highlight when you are trying to integrate technology into someone’s natural behavior and the technology is getting in the way.
Elizabeth sees a false promise in ubicomp saying that technology will dissolve into the background. Yet, in her own counter argument (see my emphasis below) she has the answer – technology is in the background when we no longer see it as technology.
There is so much technology around us that we are not aware of (dissolved into the background). Likewise, there is so much technology that we are aware of. But, I don’t think awareness (or visibility) necessarily ruins the ‘magic’ of dissolving into the background. I can envision being aware to some extent of something technological, yet have that something be seamlessly dissolved into our background awareness, and hence be a part of our behavior.
I do believe that part of ubicomp will be a ‘willing suspension of disbelief’ (to steal a phrase from literature) in order to permit the ‘magic’ of invisible ubicomp.
I think this ties into the background-foreground discussion. When the technology interrupts and comes to the foreground, then it needs to be in a way that doesn’t disrupt our behavior or our ‘willing suspension of disbelief’. Then, one can say that something has integrated into our behavior.
Now, that would be something.
Link: confectious: Letter from Tokyo: Ubicomp 2005.
Ubicomp-the-conference and ubicomp-the-field are frustrating because they promise the impossible. The promise of computing technology dissolving into behavior, invisibly permeating the natural world around us cannot be reached. Technology is, of course, that which by definition is separate from the natural; it is explicitly designed that way. Technology only becomes truly invisible when, like the myriad of pens sold in Japan’s department stores, it’s no longer seen as technology at all [my emphasis]. Deliberately creating something ‘invisible’ is self-defeating. I can think of few recent technologies as visible to the public as RFID, no matter how physically ‘invisible’ it might be.
Sigh. I’ve been an ubicomp observer for a very long time. I can remember
talking about it and wanting the ubicomp.org domain name for a portal
back in 1998 (the hey-days of portals – if I knew better, I would have
just started a blog). In any case, being aware of ubicomp* philosophy
I’ve been able to look for signs of it in everything I see and do and
imagine.
*Also known as pervasive computing, but that sounds too much like perversive computing.
LIFEBLOG.anina.net: CONFERENCE PHOTOS!!
Link: LIFEBLOG.anina.net: CONFERENCE PHOTOS!!.
“Thank you for the conference ! 360� Fashion is a very good example of how blog can Re-Imagine the value Chain of the fashion industry.”
