Got killer app?

A quick read to start off on understanding the dynamics of creating wickedly great apps.

Link: Feld Thoughts: The Death of The Killer App.

They asserted that – as a result of research they’ve been doing with their HBS Internet2 Business Group – there are two critical practices to overcoming impediments to identifying the next multi-billion markets for communication technologies.

I’ll be giving a talk in London on the 11 October

Not at all related to mobile stuff, I’ve been invited to relate my experiences in the non-traditional ways we marketed Lifeblog. I’ll probably zip in and out, but let me know if you want to meet up with me and I’ll adjust my schedule accordingly.

Link: New Media Knowledge – Online Marketing at the Crossroads (Latitude with NMK).

The claim that the “customer is king” may have rung hollow in the past, but in the new always-on internet world, it’s truer than ever.

The ability of consumers to get information about anything they want, whenever they want, has serious implications for online marketing.

In the age of what The Economist has dubbed the “empowered consumer,” how will you have to change your company’s approach to online marketing? With industry giants such as Saatchi & Saatchi’s Kevin Roberts proclaiming that “Everything we used to do, everything we used to know, will no longer work,” and the ownership of brands changing hands from marketing departments to consumers, find out how you can take the right turn at the crossroads and make the empowered consumer your most valuable brand evangelist.

Who Should Attend:
Suitable for marketing directors, brand managers, business development directors, agencies and businesses, and anyone who wants to lead their business successfully into value-for-value online marketing.

This half-day event will focus on the key issues and developments that are changing online marketing from its very foundations.

Good ol’ Niel McIntosh from the Guardian will be there with me, too.

Book your december 5th and 6th for Les Blogs 2.0

The inestimable Loïc will be running another Lesblogs, though I didn’t expect it to come around again so soon.

I hope I can make it, maybe even run a whole session on mobile. I certainly tried to push mobile back in April, and am ready to push it farther in December – mobile still hasn’t penetrated the Web 2.0 jet-set.

Link: Loic Le Meur Blog: Book your december 5th and 6th for Les Blogs 2.0 !.

I am organizing Les Blogs 2.0 in Paris on December 5th and 6th… Robert Scoble will be the keynote speaker and many more to come… Stay tuned for the wiki page but book it now if you’re interested ! Thanks.

The only catch is that there will be some definite changes for me between now and then. And I have no clue what they will be. 😉

Sambazon Drink Beverage Brand | Acai Berry Products

My mother is from Belém, at the mouth of the Amazon River. The Brasilian foods and drink I prefer obviously all come from there. I grew up drinking Guaraná (the only soda I really ever drink). I’m crazy over bananas. I love tapioca. I miss eating river or sea turtle with farofa. And there are other local foods I miss (tacacá, pato no tucupí, and so on).

One thing I didn’t drink much as a child was Açaí. The way they ate (drank) it in Belém was like a soup. Açaí is purple and bitter – you need to add a lot of sugar to it (and they usually add tapioca). There’s some folklore that, despite what the article below says, you can’t drink booze and eat Açaí at the same time. My mother adheres to it religiously, while the younger generation laugh.

But, then again, whenever my mom is back in Belém, she drinks liters and liters of the stuff. I’m sure she doesn’t drink beer at the same time only because she doesn’t want it to compete for space in her stomach with the Açaí. 😉

Nonetheless, I believe that Açaí is the secret to my mother’s youthful looks and vibrant spirit and general good health.

Link:Sambazon Drink Beverage Brand | Acai Berry Products.

Acai pulp contains an impressive nutritional elixir. At the top of its nutrient list is anthocyanins, a powerful antioxidant, of which acai contains amounts 33 times greater than in red wine and significantly more than other fruits that recently have been gaining attention for their antioxidant content, including pomegranates and blueberries. Acai also contains omega-6 and omega-9 cholesterol-fighting fatty acids, more protein than the average egg, essential amino acids, and vitamins and minerals ranging from Vitamin E to calcium.

….

Acai, like Red Bull, is said to mix well with alcohol. [horrors!]