Don’t guess the future of the social Web, read it right here.

Person-centric-real-time-web Chris Messina and Jyri Engeström wrote a brilliant article on the Arctic Startup site (hey, Ville and Antti, nice catch!). Both of them have been actively pushing forward the concept, philosophy, and hard-core standards for a more person-centric Web.

Link: The Web At A New Crossroads
It’s 2009, going on 2010. For the past three years, the web has been morphing into a real-time and people-centric place. We’ve seen this trend among individual users — through their actions and demands for better social experiences — but also increasingly among companies and developers. We want a web that’s more “like us” than the old model was. We want a web where people are as important to the architecture of the system as documents.

They chart out the history of the Web and point to where it must go.

There have been some recent indicators, for example, an excellent article from Marshall Fitzpatrick (who is also brilliant and a watcher in this space), Opera’s Unite, the anger at Facebook’s purchase of Friendfeed, the rise of the Cloud, and the social meltdown the day Facebook and Twitter were down from DoS attacks (and some indicative comments of data ownership, and network ownership in some of my posts on Nokia Conversations). We seem to be passing a conceptual hurdle and behind-the-scenes coding (gosh, I had wished for DiSo back in 2008!) and finally seeing some real motion towards a more peer-to-peer style of social networking.

I was explaining to my son that in the old days, computing was done on main frames via terminals, much like social networking today is done from a dumb browser with servers in the Cloud. What Chris and Jyri are driving is just as liberating as PCs were to folks tied to mainframes – bringing power, choice, control, and the like back to the user, unmediated by proprietary services.

This isn’t geeky dreaming. Chris, who had created Flock, which in some ways reflected a person-centric form of browsing, has been able to pull together Facebook, Myspace, Six Apart, and Google to back him up. And Jyri and Brad (who helped with the article) are key players in this and both work for Google (last I checked).

I admit I have not been following this as much as I used to. Other than the occasional article from Marshal that I pick up, in the past year or so, the most I have discussed this was at a lunch at Web 2.0 (where indeed, Chris, Jyri, and David Recordon, among others, were there going over all this stuff). So I am not sure what other articles these two have written.

In any case this article they have written will be part of the People-centric Real-time Web manifesto.

Will you be a part of it?

Original image here.

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  • This is cool. I always get pesnickety when I see folks biking by with poor conformation (seat too high, too low, wonky ankle movement, and so on). This should help folks. And, oh, it's on an iPhone, not on a Symbian device. Geez, I wonder why? <rolls eyes>

    "Wildlab.com's Test Rides iPhone app is geared to help you match your body to a bicycle of appropriate size. After photographing yourself in the specific position seen above, you then mark your joint locations on-screen, enter the dimensions of a bicycle, and the app tells you whether it's a good fit or not."

Five things to make media socialize (plus one bonus feature)

A colleague, John Markow, and I were discussing how to explain to people what features a piece of media should have to make it useful socially on the Web. We came up with this a long time ago and neither of us have written anything about this.

But I'm still regularly telling folks about this, so I though I could write it down once and for all.

Basically, we came up with five features a piece of media (the "object" below), say a photo or video, that will help it go out and socialize across the Web.

1) Search-able – If Google (or your site search engine) can't find it. It doesn't exist.
2) Link-able – the permalink
3) Comment-able – let folks comment on everything, build engagement
4) Embed-able – a key thing for me is that there is only one instance of the object, wich folks can them emed anywhere
5) Feed-able – some form of feed in which not only does this object show up, but that it's accessible right in the feed.

And that's it.

Bonus
Karl Long, when I told him about this, added Remakable. Indeed, if the piece of media is krap, no amount of socializing features will help.

And an case-study
In February, I received an email from a fellow colleague mentioning a video of a designer of the smallest Bluetooth headset Nokia had ever made, the Nokia Bluetooth Headset BH-804. The product page supposedly already contained the video.

Hidden-1I searched for the video on the Nokia.com site. No luck. I managed to find the product page but could not see the video. D'oh, it was hidden in a Flash button!

The image to the right shows where it is in case you go looking for it.

When I clicked on the button, I realized that for me to point to the video, I've have to give instructions, sine there was no direct link I could use.

Of course, since it was playing in a Flash player, and the video was stored on the Nokia.com servers, there was also no way for me to embed the video anywhere.And let's not even mention commenting or catching this video in a feed.

This video was basically stuck where it was put. Not social at all.

What we did was take this video, popped it into the Nokia Conversations YouTube channel. Being YouTube, the video was now search-able, link-able, comment-able, embed-able, and feed-able. We also promoted it with a post on the Nokia Conversations site, and put it into the right column video panel.

Ok, so, maybe the content wasn't so remarkable or interesting: To date, it has only received three thousand video views and two comments. And the article had two thousand views (half of which led to a video view) and one comment. But it was interesting enough that the three comments are quite enthusiastic and six sites thought it worthwhile to embed the video.

Not bad, eh?

And this story illustrates well the five (plus one) features for socializing media. Right?

 

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