links for 2008-04-05

Someone has noticed what we’re doing

Caseywest362149689

If we can toot our own horn, Ewan at SMS Text News gave Nokia kudos for our blogger outreach work. He’s written an article about how different device manufacturers deal with bloggers. And it ain’t pretty.

Ewan says:

Nokia is the run-away leader in mobile blog relations. They’ve two main setups that I’m aware of. There’s a Nokia USA blogger program and a WOMWorld offering. As far as I’m aware anyone, whether you’re writing about mobile or otherwise, can talk to the leaders of these two operations and, provided you meet certain criteria, get admitted and in the door, to receive test devices and so on.

With the recent formation of our Social Media team, it’s sure to get better.

I also left a comment there as a thanks and an elaboration of what we’re doing:

Ewan,

Thanks for the kudos. I (with boss, Christian Lindholm) was the first in the company to start reaching out to bloggers, back in February 04, with Lifeblog. If you knew of Lifeblog in 04-05, it was because of me and and the bloggers that helped me.

WOM World and the US loaner program was set up, I think, in 06, and was Nokia trying the waters in social media relations (I was not involved, ironically). As you comment, the focus was not well balanced.

This year I was called back to join the newly formed Social Media team. My first task was to get a basic (modest) blog up and running for the communications team (a few more weeks if all goes well). Of course, we do have a few blogs existing (the S60 and Betalabs blogs are the most prominent) and we have a ton of employees who have identified themselves as employees publicly on their personal sites (like me) and occasionally participate in the conversations about Nokia. But my site will cover stories (not specs and tech) that are about the people and companies who use, are affected by, or are related to the products and services from Nokia.

While I might be setting up a Nokia-wide blog, that’s not going to be the only place my team will be (I’m not trying to control the conversation, just add to it). We’ve set up channels in Flickr, Share on Ovi, YouTube, del.icio.us, and may set up more, so that we not only participate where people are, but provide media that folks can play with, forward, comment on, and basically follow.

Yeah, Social Media finally is official at Nokia and we have a ton of people who actually know it. This time around, we are trying to set up a coherent, consistent, and for the long-run strategy to participate in the conversations happening around the Nokia neighborhood.

What do you think?

Ping me in a few weeks to see where I’m at. If we’re not public with the (damned) blog by then, I might be able to give you a peek.

Cheers and keep up the good work!

Tchau,

Charlie

PS The site is called Nokia Conversations. Watch my blog for any further comments on it <http://molecularist.com/lifeblog>

Ta!

image from caseywest

Michael Arrington gets sequenced: His 23andMe DNA Results

I haven’t been paying much attention to 23andMe. I heard about them, but have yet to dig deep into what they are up to.

To me, it’s bringing genetics to everyone. Michael Arrington did a nice post on what you get for a $1000.

Well, for starters, his DNA didn’t get sequenced (that would be much more expensive). It was passed over a chip to detect hundreds of thousands of known DNA segments that as a whole determine some of his genetic make up. But, it seems like the set of DNA segments chosen are enough to create a relevant and interesting genetic profile (Mike goes over his a bit).

What seems interesting is the genealogical aspects. If 23andMe get enough people, might it start dong the ‘friending thing’ of ‘oh, this person shares your haplotype for soft-earwax Bretons’, would you like to add him to your watch list?

links for 2008-04-02

links for 2008-04-01

Digging up an old article on social networks that turned out to be prophetic (and a bonus!)

I stumbled upon (pushed by alexdc, I think) this old article, by Chris Allen, from early 2005 about the maxing-out of social connections (link below).

What strikes me is that nothing has changed – people are still racking up the social networks (any one for FriendFeed?) and adding folks in a frenzy. Indeed, I would say since the article was written folks have been trying to get a grip on ring-fencing their networks, getting a handle on the purposes of different social networks, and trying to balance close ties and weak ties.

I’m not the only one saying that the brain evolved to handle large social networks and that social software should step out of the way and let the brain manage these connections. Indeed, Chris lists many ways that people manage large social networks outside of social networking software (go read about it).

Two things are bubbling in my head that relate to this.

1) We do maintain social networks by doing what social creatures like us do: meeting folks, writing, calling, and so on. The contact reinforces the bond. And our brains juggle all the level of relationship, the connections wearing a path in our synapses. What is the equivalent of wearing a path through our social network, without the software trying to be too smart (BASAAP)?

2) And speaking of paths worn down: I think this ties into what I think is the part of the next wave of the Web* – semantics. I’ve mentioned before that I am not into a priori addition of semantics in a librarian kinda way. I believe in our usage pattern establishing the semantics (heh, one of my triumphs of ‘show vs. tell’). For example, the best way to decide where to put the paths on a commons (I’m from New England) is to wait a few months and see where the grass has been worn down. Another example, sort of, is when trying to understand tool needed during a repair, imagine painted hands marking every tool being picked up.

Link: Life With Alacrity: Dunbar Triage: Too Many Connections:

Ultimately social networking services — be it LinkedIn, Tribe.Net, Orkut, or LiveJournal — are making the problem worse, not solving it. Any engineer or information theorist can tell you that a system that only has amplifiers will be out of balance, and that you need attenuators in the system as well. Our current breed of social networking services have focused on amplifying our contacts not only because it serves us, but because it serves them. The more contacts that you make, the more people they potentially have in their service. However, in the long run this is unsustainable — a social networking service also has to be useful — merely amplifying your contacts isn’t enough.

BONUS! If you think the Dunbar Number is bullocks, read this and this by Chris. He looked at the distribution of guild sizes in World of Warcraft and Ultima Online. Hm, what do you think was the average guild size? And under what size were most of the guilds? Eh, go read it yourself. The graphics say it all.

*Oh, and if you wonder what else I see as part of the next wave of the Web: machines as part of our ‘social’ network. See infovore for more.

links for 2008-03-29

The turkey and the butcher

Just wanted to get this little ditty out:

I was listening to a very interesting Long Now seminar by Nassim Taleb, about his insight into randomness, predictability, and the like.

If you don’t know who he is, Taleb wrote a very popular book called ‘The Black Swan’, which takes it title from an old English saying that equated something impossible with seeing a black swan. Well, that saying got messed up when black swans were seen in Australia in the 18th century.

A great anecdote, created by his brother, he brought up to illustrate the overall point of the ‘black swan’ was the story about the turkey and the butcher.

Basically, the turkey views the butcher as this benevolent person, who constantly attends to the well-being of the turkey. And when the butcher comes one day to kill him, the turkey is astounded at the unpredictability of the butcher’s behavior. Of course, to the butcher, it was all very predictable. Down to the chop.

Moral of the story: You can’t always predict things based on past trends.

Corollary (for me at least): There are views that do make these ‘black swans’, these amazingly unpredictable events, predictable.

One other thing he mentioned that keeps me thinking and ties to the Long Now perspective is about the wisdom of old folks being a resource in how to deal with black swan moments. Hm…