Tom Hume on: Selling New Mobile Phone Features

Link: Tom Hume: Selling New Mobile Phone Features.

We all like to play; whether we’re trainspotters, online gamers, old or young, we all take pleasure from playfulness. It can be solo activity, a social exercise, investigative, educational or just plain fun. In a mobile context, play is usually associated with simple downloadable arcade games – but this needn’t be the whole story.