Broadcasting media (audio or video) is over, it’s dying, the way we consume media has changed irreversibly.
Ok, so, no big revelation.
Sure, video did not kill the radio star, and Internet will not kill TV. But broadcasting is going to die as radio, TV, and the Internet move towards play-shifting and on-demand viewing.
So my question is, why are folks still bent on mobile broadcast TV?
Eh, I’ve got a few ideas why, but it still isn’t clear to me. I guess I need to do some digging.
Any thoughts? Please, enlighten me.
Why would broadcast be dying? Podcasting and blogging (at least on the more popular end) *are* broadcasting. Broadcast media keeps churning out great TV series and getting lots of viewership.
It may be *transforming*, cutting out the dead parts. But I think simple economics of scale dictate that broadcasting will not go away.
There’s just something about watching something that’s being broadcast on telly.
Even if you’ve had that film on video for ages, you still might sit down to watch it when it comes on the telly proper, even if it means you’ve got to sit through those ad breaks (though they are good for getting another beer).
Havimng someone doing the scheduling for you means you don’t keep putting it off.
And the next day you get to say “did you see … last night?” when you can’t really with on-demand (or DVD or video).
Charlie,
Broadcasting is still ideal for stuff you want to see when it happens: football games, f1, news. I just don’t see the point to watch a recorded formula 1 race 🙂
Martin