New market share order – Samsung Leaves Motorola Behind on the Cell Phone Market in Q2.

Not that I am one to follow such news. But, co-worker (and amazing industry watcher) Peter B tells me that Moto and Nokia have been the top two for the past 13 years.

Wow. Now that’s interesting.

Link:  X-bit labs – Samsung Leaves Motorola Behind on the Cell Phone Market in Q2.:

Following the recently announced financial results for the second quarter recently announced by Motorola and Samsung Electronics, several analysts have come to conclusions that the South Korean-based electronics giant has left the U.S.-based Motorola behind in terms of cell phone shipments in the Q2 2007. Still, the world’s largest maker of handsets, Nokia, not only remains on top, but might become the biggest beneficiary of Motorola’s market share drop.

One more thing:

As we all know, this market share game can spin your head.

I remember in way back when, when I thought Sony-Ericsson would never dig themselves out of their hole and that LG and Samsung would blow everyone away. Where’s LG? And Samsung really was looking sick recently.

I also thought Moto would never go down, for some black magic. It’s about time! It’s obscene how they managed a last gasp coasting due to the RAZR.

And does anyone remember Panasonic? How about Siemens, no BenQ, no Siemens, no, uh, whereditgo?

But these global market shares also hide a few things. Regional market shares mean a lot, too, like Moto in the US and China; Samsung in Korea and Pana in Japan; and, of course, Nokia in India and the US (what a contrast).

2 Comments

  1. Actually Peter B. is inaccurate. BR (before razr) Moto and Samsung were trading the #2 spot back and forth every couple of quarters. So, the fact that the two companies would return to that state AR (after razr) isn’t particularly surprising.
    In addition, I got a view into what Nokia’s problem must be in the US. One of your marketing folk claims that inside the company a common expression goes, “Nokia has 800 mil customers outside the US and 4 inside the US.” With that sort of thinking going round, I understand why Nokia had no satisfactory response to the iPhone. 🙂

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