Tired words: Technology

Haven’t had many tired words lately (though I have had my overload of tired other-things). This one comes from an event I was at where it was way overused.

Technology – I am finding myself less and less a technologist and more and more a story person. I’m not an idiot (you can argue, if you want), I do know my tech. But, I spend more of my time searching for the story behind the solution – how is something used or hacked (as in, unexpected use and why) and how it relates to the person using it. It’s my service mind. Technology is not a thing, but a tool that needs to disappear into the background. At this latest event, I kept telling folks to quit obsessing about the tech and focus on what they want to deliver to the user. The word was repeated so often, like some sort of object, that by the second day it really bugged me. All that repetition suggested to me that ‘technology’ was a place-holder for something that was missing that they couldn’t put a finger on. And it seemed that the tech dominated over the simplest solution (hmm, sounds familiar).

You can review all my previous ‘Tired Words’ here on this page.

1 Comment

Comments are closed.