Kelly on: the mobile designer

Kelly wrote a great piece on mobile design. What I like is that she also speaks to the idea that the designer and developer need to work together. You just can’t contract some web-head to design for you mobile service. You need to have the designer ’embedded’ with the developer.

I’ve seen this in practice and am addicted to it. I will always want the designer with the product folks. Makes sense to me. Eh. Must be one of my blind spots, since few companies build things this way.

Link: the mobile designer | gotomobile.

Mobile designers are the bridge between the end user and the engineering community. Unlike the web or mainstream design world, mobile designers cannot be simply visually or brand-oriented.