Pan-European MVNO from l’il ol’ Finland – Blyk

So, here we have it – an MVNO centered around advertising (link below). We knew these free MVNO’s would pop up (it’s late and the name of that con-job free MVNO in the US  that disintigrated like a two speeding ferraris in a head-on escapes me at the moment).

To me, what’s scary, is that I know a lot of these folks – at least from work. Yes, it’s practically a who’s who of media and mobile types from Finland (mostly ex-Nokia and ex-contrators of Nokia – it’s a small country, so that’s usually the case).

The CEO, Pekka Ala-Peitilä, ex-president of Nokia, and whom we used to call P.A.P., is an amazing guy and many of us were quite upset when he left Nokia. I bumped into him over the summer in a Helsinki airport lounge and, in a very un-Finnish way*, went up to him, said ‘hello’, made some chit-chat, and then, point-blank, asked him what he was up to.

He politely smiled, in his characteristic way, and said he had some things brewing.

Now I know.

But, what’s with the name?

Link: Blyk.

Time and time again it amazes me how fast people – be they young users, advertisers, partners, investors or new members of our team – understand the profound innovation of Blyk.

*yeah, so that was foollish. so what? but why should I treat him differently just
because he was so smart, rich, and was instrumental in transforming some boot and eletronics firm into a multi-billion euro
world-leader? heck, we’re practically peers.

yeah, right.

americans….